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Kitchen Love
Problem Definition
1. People have no ideas what to cook.
2. College students who want to sort and classify their albums and images in a clean and intuitive way.
3. Going to the cinema is a fun experience, but ordering the tickets in many apps and website often feels like navigation in a really long and frustrating process.
People have no ideas what to cook
Article 1
In our daily life, most of the people don't know what to cook for the meal. Most people don't know how to cook. It has become a problem for the American adult.
To get some inspirations and know what to cook for the meal.
Article 2
We all like to eat, but sometimes people have no ideas about the food ingredients. They want to get some
inspirations that what kinds of food ingredients are good for cooking.
Article 3
Do you have any plan that what will you eat in tomorrow? Most people have struggled what ingredients could be cooking for meal.
Design Brief
Problem
People have no ideas what to cook.
Background
Once people were deciding what to have for dinner. They had recently eaten this, tried that and people just had no ideas what to cook. So I wondered if there was an app that could advise me something. For example, an app that allows you to select ingredients you have in your fridge and get some interesting recipes.
Target audiences
Average Individuals
Men and women ages 18-30 with different level of experience in cooking.
Housewife
Women ages 30-55 who have the problem that what to cook for a meal and the choice of food ingredients.
Solutions
Create an App that could give people some recommendations and give them some inspirations that what to cook for a meal.
Competitive Audit
Kitchen Stories
How they solve the problem:
It provides the video that the process of the cooking and gives some recommendation of what to cook.
How they don't fully solve the problem:
They didn't provide the clear visibility App Recipe and ingredients function.
Bazil
How they solve the problem:
The App provided the shopping list for users that they can buy the recipes from App.
How they don't fully solve the problem:
The App didn't allow the users to create their own recipe and it can't be adding their account.
Epicurious
How they solve the problem:
It shows the categories of food type.
How they don't fully solve the problem:
The users had problems with search functions. It wasn't sure how the ingredients are added from the search screen back to the first screen.
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