Interview Guide
Problem statement
People have no ideas what to cook.
Research Question
How often the users find themselves in a situation when they don’t know what to cook?
What tools and approaches they use?
Introduction
My name is Xiao and I’m a graphic design student at Academy of Art University. I’m conducting research for a project I’m working on this semester.
Participant Background
Name
Age
Job
Family
Education
Main Questions
1. What do you think that people have no ideas what to cook?
2. How do you decide what to cook?
3. What do you usually cook for the meal? Who will you cook for?
4. When would you like to cook? What are you cook for?
5. How often have you been in a situation where you have to cook something?
Do you have any ideas?
6. How do you get inspiration that what to cook?
7. What is the most difficult thing getting inspiration for cooking?
8. How has cooking problem affected you?
9. Have you tried __________ to know what to cook?
How was it successful/not successful?
Dream Questions
What would you consider the most important when you get the cooking inspiration?
Wrap up
Thank you so much for your time, I really appreciated!
Interviewees
Ziming Liu, student, 21
1. Quite often, when there is no food inspiration.
2. I will find the food in the fridge.
Tong Liu, worker, 22
1. Always, when I don't have time to cook.
2. I will eat in the restaurant.
Ryan Prothero, Teacher, 26
1. Sometimes it happens.
2. If I have time, I will see something on the internet.
Yingchen Zhang, housewife, 52
1. I plan ahead that what would I cook.
2. I will cook the meal for my family depends on the ingredients we have.
Brady Foster, motion graphic designer, 25
1. Almost every day when I prepare my meal.
2. I will check out on the internet or blog to see the ratings.
Christine Espino, graphic designer, 29
1. Occasionally, when I have no idea what to cook.
2. I will see the recipe to see what could I cook.
Bastian Tandean, fitness instructor, 33
1. Rarely, I will add that I'm used planning ahead.
2. I will experiment myself or see the old recipe.
Persona
Angela A. Lin
Demographics
26 years old
Single
San Francisco
Dentist
Personal characteristics
I'm the college student. Recently, I start to learn cooking but when I was thinking about food, I don't know what to cook for a meal and I can't get inspiration for ingredients pairing. I'm looking for an App that could help me to solve these problems.
Goals / Motivations
I want to know if there are food inspirations in App and save food ingredients to shopping lists. I also want to pair the food ingredients and see if there are some recipes for that.
Current Behavior
I want to create my own cookbooks in App and I want to know some inspirations about food.
Challenges
When I want to cook a meal for myself or my family, I don't know how to find the specific food categories and I don't know how to pair food ingredients.
Needs
1. I want to find the specific meal categories on the homepage and know the specific cooking process. It could be better if there are cooking video.
2. I would like to pair the food ingredients and see what recipes could be cooked.
3. I need to create my own cookbook on my profile page.
Interview Summary
1. People would like to save time searching for recipes.
2. It's always happened that people have no ideas what to cook.
3. People think it's good to create their own favorite recipe.
Important Insights
1. This app needs to provide the clear visual image of food and ingredients inspiration.
2. Many interviewees like to note their favorite food list. Creating their own recipe is important for them to note it down.
3. Most interviewees want to use remained food to cook the meal, the app also needs to allow users to search their ingredients and see what to cook.
4. Provide evaluation of the food and a clear way to exit to the first screen.
5. For the recipe page, the app should provide the specific process of cooking and show the time and offer a process video.
Affinity Map
